Est. London 2002.

What we do



Without a proper story there is nothing to say.


Creating beautiful retail

Brand guides

What does your brand stand for? What makes your brand unique? Let us help you to identify your brand DNA.

Store concepts

W-studio creates a store concept according to your brand guide.

Retail toolkits

Explain the different components into a clear brand story. [windows-routing-store design-fixtures-visual merchandising]

VM training & guidelines

W-studio provides training for your teams, tailored to your needs and your target consumer. Captured and translated into clear guidelines.


Customized presentations to inspire and/or  educate your retail audience.

Showroom & Styling

W-studio is an expert in visual merchandising and styling.



Question everything, stay focused and solve the challenge.

Who we are….

W. Studio is an agency run by two passionate retail experts;

Rini van Leenen & Wendy Ouwerkerk.

Both running around the retail world for over more than 25 years. Backgrounds in store concept design, visual merchandising, retail management, brand marketing & art direction makes that we are all-rounders and are able
to support you with defining your brand and creating a complete brand story.

What we do….

We don’t invent brands; we discover the brand stories and translate their truths in a way that makes a meaningful emotional connection with their consumers.

W. Studio is a company that develops brand guides, store concepts and shop window strategies for the broader retail industry.

W. Studio is an expert in visual merchandising and styling. Through a commercial lens we support retailers with guidelines and training for their staff.

We extend a brand concept in showrooms and through events, by producing and setting up a total experience.

Interested and want to know more?